Upcoming: July 18th at 2 pm ET
Past efforts to recruit adults have been inefficient and ineffective. How do you redesign outreach and craft marketing strategy to build a pipeline of talent in your programs that drives institutional revenue goals?
Using person level predictive modeling, a powerful tool that identifies high-intent adult learners interested in specific educational opportunities, CollegeAPP clients have solved several of their outreach challenges and made finding adults more efficient while substantially growing enrollment for its degree and non-credit programs.
During this session, our co-presenters will walk you through how to wield these tools and techniques to successfully recruit new student segments.
The presentation will include a live demonstration of CollegeAPP’s unique methodology, previously restricted to political and consumer product marketers, that makes marketing more efficient and can solve the challenges of finding and recruiting adult learners.
THREE KEY TAKEAWAYS
- Learn from your colleagues how they have revamped their adult student recruitment and had success in doing so. Everything can be taken back to your institution for consideration.
- Exposure to the state of the art, proven data science and predictive modeling techniques that up to now, have been in the realm of electoral politics and commercial entities. You will see what can be done for higher education.
- Empower institutions to confidently take on the challenge of direct outreach to potential adult students.
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